In an industry where innovation and adaptability are key to thriving, Warhammer: Chaos and Conquest stands has recently stood out for its success in leveraging both. Published by Xsolla partner, Tilting Point, as well as Hunted Cow Studios, the game has managed to generate 50% of its revenue through a dedicated web shop thanks to the Xsolla Web Shop solution, according to Pocket Gamer. This achievement highlights the growing importance of direct-to-consumer platforms in mobile gaming. For developers, adopting these platforms isn’t just a smart strategy—it’s becoming essential. Web shops give developers more control over sales, allow for deeper player engagement, and significantly boost revenue by cutting out traditional app store fees. And Warhammer: Chaos and Conquest’s success shows how incorporating direct-to-consumer strategies into monetization can transform your game’s earnings.

The power of having a Web Shop

The web shop became an essential component of Warhammer: Chaos and Conquest's revenue strategy. The web shop not only provides a seamless purchasing experience but also allows Tilting Point to foster engagement with players, opening up opportunities for better deals, exclusive content, and personalized offers that drive engagement and spending. One way the web shop differs from in-app stores is that players can purchase higher-priced bundles, including options ranging from $500 to $1,000. Tilting Point also keeps players coming back to the web shop by offering weekly rotating deals, introducing a new bundle every Friday so they’re encouraged to check back. This strategy not only drives repeat visits but also deepens player engagement and loyalty. Introducing a web shop comes with its challenges, however, particularly in how the community might respond. To address this, Tilting Point emphasizes the importance of transparency. Clearly communicating the benefits of the web shop—both for the developer and the players—helps ensure a positive reception.

Why web shops are gaining traction

The success of Warhammer: Chaos and Conquest is part of a broader trend in the gaming industry. Web shops are becoming increasingly popular among developers for several reasons:

• Increased revenue retention. Developers keep a larger share of their earnings by targeting the consumer directly, allowing for reinvestment in game development, marketing, and player support.
• Flexibility and control. Developers have more control over pricing, discounts, and content when operating a web shop, allowing for a more dynamic and responsive approach to player needs and market trends.
• Direct customer relationship. Web shops enable developers to engage directly with their player base, offering targeted promotions, loyalty programs, and exclusive content that can enhance the gaming experience.
• Global reach. A web shop can cater to a global audience without the limitations imposed by regional app stores, making it easier to scale and serve a diverse player base.

Bringing games to your web shop Getting players to visit your web shop can be tricky, especially with app store restrictions that prevent direct links to out-of-app purchases — a rule that’s now changing in the European Union. However, Tilting Point guides players to a news section within the game that links to updates and features. Once on the news page, players can easily navigate to the web shop to explore bundles. Not all gaming communities respond well to high-priced bundles, however, so it’s important to tailor your approach by adding features like battle passes, chain offers, daily rewards, and more.

Grow your game’s revenue with Xsolla Web Shop

Since launching in 2021, Xsolla Web Shop has quickly become the industry standard for mobile game sales, pioneering the creation of web sales specifically tailored for mobile gamers. With industry expertise and a proven track record of success and innovation, Xsolla leads the industry by providing developers with a comprehensive suite of tools and features designed to optimize revenue generation and enhance player engagement. From seamless integration to personalized promotions, Xsolla enables developers to create immersive Web Shops that capture attention and drive lasting success in the mobile gaming market. In fact, 40 of the top 100 mobile games have their web shops powered by Xsolla. Our Web Shop partners are also experiencing the following headways:

• Over 15% increase in revenue
• 40-60% conversion rates from login to purchase
• 30-40% average revenue shift to web stores
• More than 60% of players stay on the web to make repeated purchases

Want your own web shop? As a market leader with more than 400 web shops launched, Xsolla can be your trusted monetization partner. Contact us today to learn how we can help you create a customized web shop that can help your mobile game commerce grow on a global scale. You can also try our easy-to-set-up Instant Web Shop to start generating revenue within 24 hours.